On 24th April last year, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Savar, Bangladesh.
The textile industry is widely regarded as a major contributor to global pollution but,
according to research by Deloitte, 2 in 3 fashion companies are not focused on engaging consumers with
regard to sustainability. According to the Australian Fashion Report in 2013, 61% of companies
surveyed didn’t know where their garments were made. Fashion Revolution Day says enough is enough.
Fashion is a force to be reckoned with. It inspires, provokes, leads and entertains. And, from April 2014, it’s going to do even more.
Because we’re turning fashion into a force for good. With one simple question: ‘Who Made Your Clothes?’ we’re asking everyone who’s taking part in Fashion Revolution Day to be curious, find out, do something about it, by wearing an item of clothing inside out, photographing it and then sharing it with the hashtag #insideout on all social networks.
That way, people all over the world designers and icons, high street shops and high couture, cotton farmers and factory workers, campaigners, academics, the media and any individual who cares about what they wear can come together to demand greater transparency.